Traackr
Traackr, a leading influencer marketing platform, is headquartered in the United States and operates extensively across North America and Europe. Founded in 2007, the company has established itself as a key player in the marketing technology industry, specialising in influencer relationship management and analytics. Traackr's core offerings include influencer discovery, campaign management, and performance measurement, all designed to enhance brand engagement and drive measurable results. What sets Traackr apart is its robust data-driven approach, enabling brands to build authentic relationships with influencers and optimise their marketing strategies effectively. With a strong market position, Traackr has garnered recognition for its innovative solutions, helping brands navigate the evolving landscape of digital marketing. Its commitment to transparency and effectiveness has made it a trusted partner for businesses looking to leverage the power of influencer marketing.
DitchCarbon Score
How does Traackr's carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.
Industry Average
Mean score of companies in the Machinery and Equipment industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.
Industry Benchmark
Traackr's score of 18 is lower than 65% of the industry. This can give you a sense of how well the company is doing compared to its peers.
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Traackr's reported carbon emissions
In 2020, Traackr reported an emissions intensity ratio of approximately 0.017 kg CO2e per stay for Scope 1 and 2 emissions. This figure indicates their commitment to monitoring and managing their carbon footprint, although specific total emissions data for that year is not disclosed. For the previous years, the emissions intensity ratio for 2019 was about 0.019 kg CO2e per stay, and for 2018, it was approximately 0.007 kg CO2e per stay for Scope 2 emissions. These figures suggest a focus on reducing emissions intensity over time, although no absolute emissions numbers or specific reduction targets have been provided. Currently, Traackr has not established any formal reduction initiatives or climate pledges, indicating a potential area for growth in their sustainability strategy. As the company continues to evolve, further commitments to carbon reduction and transparency in emissions reporting may enhance their climate impact and industry standing.
Industry emissions intensity
Location emissions intensity
Reduction initiatives & disclosure networks
Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.
Traackr is not participating in any of the initiatives that we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.
